What is SEO?
SEO stands for Search Engine Optimization.
The major search engines such as Google and Yahoo are constantly updating their methods of finding websites for their users (You and I)
This makes the field of Search Engine Optimization an ever changing, and to us, a very exciting specialty facet of web design.
A website that ranks on the first page of search results one week, could drop off the top page entirely the next simply because Google decides to change the way they rank the sites credibility and relevance.
In order to keep on top of this field, constant study and testing is required.
How long does it take to get good rankings in the search engines?
Many factors have to be considered before adequately answering this question, however, some factors that influence search engine placement are as follows:
-Length of time your domain has been online
-Keyword selection and placement
-The structure of your site
-Online competition in your chosen market
-Your deployment of content
Having all these elements in place does not, however, garuntee good ranking. The proper solution depends on deatailed research of your market and competition. Following is the planning, implementation and monitoring of an SEO approach designed specially for your needs.
Does my business need a Website?
The right website is a valuable business tool. It functions as the following points and more:
• an interactive business card
• a phone book advertisement
• a means of communicating with your existing customers
• a means of attracting new customers
• an important marketing tool
In today's market place, an appropriate web presence is as important as breathing.
What domain name should I choose?
This depends on what the purpose of your site will be. For word of mouth and ease of marketing, it is important to choose a name that is simple to spell and remember and also has a clear connection to your business or product. If you are more concerned with Search Engine traffic finding your site then a few other factors should be considered.
No matter what your needs,
we can help you choose the right domain name for your business.
What is HTML?
Hyper Text Markup Language – This is the language used by Internet Browser Software (for example, Internet Explorer) to translate the code that the computer generates into web pages and visual elements that we can see on our computer screens. All Web Sites are written in HTML and the newest version, XHTML
What is XHTML 1.0
Extensible Hypertext Markup Language version 1.0- This is the latest version of HTML as opposed to HTML 4.1 which was its predecessor.
How can I choose a web design and marketing company that's right for my business?
Many factors will help to decide the company you go with for your website. Above all, look for the following criteria:
• A thourough understanding of all aspects of web site implementation
• Use of Search Engine Friendly designs
• Avoid Flashy over interavtive designs as they more often damage your business than help it
• Go with a company that listens to your needs and then offers a solutions rather than coming to you with a preset plan of how they want to build your site
Can you build a site entirely remotely?
Although we prefer at least one face to face meeting, we are able to design and build a site based entirely through Email, document transfers and other forms of electronic communication. Our belief is that if we can't communicate with you through an electronic medium, than how can you expect us to communicate with your customers.
What are keywords and key phrases?
A keyword is a search term that your customers use to find you through search engines like Google and Yahoo. For example, entering the word "peanuts" into a search engine may provide results ranging from peanut growers all the way to retail outlets where you can buy them. Adding words to the search such as "growers" or "history" will provide results specifically for that phrase and even more specific with geographical terms such as "peanut growers iceland". These are key phrases. You can imagine that if there are any peanut growers in iceland, a search of such a specific location would turn up all the relevant results. Only, of course if those sites with information about Iceland's peanut farmers are optimised for those words and phrases.
What is Web Promotion?
Web promotion is basically a blanket term to cover different forms of online marketing such as link campaigns, press releases, and search engine optimisation. A well balanced and multi-faceted approach to web promotion is crucial to online success.
What is Web Hosting?
Web Hosting refers to the place on the internet network where your websites files reside. It is, simply put, a computer running special software that is connected to the internet and running 24 hours a day. We work with several partners around the world offering localized web hosting, for any budget and level of performance needed. With plans beginning at 3 Euro per month for shared servers, we can find the right package for you.
What is a URL?
It stands for "universal resource locator". This is the address unique to your website. For example, you would type in http://www.powd.org to visit our homepage.
What is site maintenance?
Maintenance is a service we provide to keep your site's information and technologies updated. It also may include adding new content and/or pages as your business expands.
Content is King. This means that a major factor in high ranking websites is regularly updated and relevant content.
Do you offer discounts?
We offer discounts for Non-Profit organizations, schools and repeat customers.
To ask a question, use our contact form
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